Prime Day deals you can't miss: Amazon's October 2023 sale is (almost) here

Amazon Prime members can enjoy exclusive sales and savings starting Tuesday when the next Prime Day kicks off.

This second Prime event of the year, known as Prime Big Deal Days, comes just in time for the holiday season. Prime shoppers can expect new deals every five minutes on the website during select periods on a wide selection of products, Amazon said in a release.

Customers will be able to explore Amazon's newly launched Holiday Shop to get deals ahead of time for holiday gifts, explore celebrity and influencer holiday picks, save big on gift cards from participating retailers, and get fast, free delivery in the U.S.

When does Prime Day start and end?

The event starts on Tuesday, October 10 at 3 a.m. ET and ends on Wednesday, Oct. 11.

What is Amazon Prime Big Deal Days?

The Prime Big Deal Days offer consumers with saving across many top categories − electronics, toys, home, fashion, beauty, and Amazon devices. The deals are also available from independent sellers in Amazon’s store, small businesses, including Black-owned, women-owned, and military-family-owned brands.

Amazon announced some Prime deals included popular product name brands like Martha Stewart, HP, Acer, Casper, Carter's, Peloton, FujiFilm, Dyson, KitchenAid, ASICS, Bissell, iRobot and more.

Members can also shop at small businesses by looking for the Small Business badge and searching the website via the Small Business Search filter. Consumers can also look for sustainable products as part of Amazon's Climate Pledge Friendly program.

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What comes with Amazon Prime membership?

Prime membership includes benefits like same-day, one-day or two-day delivery options, discounts at Amazon Fresh stores, books on Prime Reading, access to popular television shows and movies on their streaming app, and ad-free music and podcasts on Amazon Music. Other benefit include free gaming, prescription savings, photo storage and the option to try on fashion items before buying.

What is Amazon Prime's membership fee?

Amazon Prime is offering a free 30-day trial for those who haven't been members over the last 12 months.

Their regular membership fees are $14.99 a month or $139 per year. They also offer special monthly plans for students at $7.49 per month, which comes with a free 6-month trial, and consumers who are on a qualifying government assistance program like Medicaid or SNAP can get membership for $6.99 a month.